New electric bike business The Town Bike engaged Design Federation to complete a full re-fit of their shop based around the cheekiness and fun of their brand. 

Working with local tradespeople we designed a new style of bike rack so the black bikes would stand up against the white wall. We also developed a range of large scale pegboard shelves to hold retail items for sale. 

To go along with the theme of being the town bike, we named each of the bikes and wrote descriptions outlining what they were like to ride. Cheeky, bold and fun!